What is a targeted tag?

Targeted tagging is a feature which is great for multiscreen management. You can use our tagging feature to target particular adverts or playlist to specific screens.

For example: You may have 100 screens based in different locations which require individual content based on a location by location basis. Instead of creating 100 playlists & schedules, you could create a single 'master playlist & schedule' apply this to all 100 screens, then use the targeted asset tagging feature to control all screens from a singular playlist but target exactly which items download to each screen.

Please note - Targeted tags are completely separate from user access tags.

Please follow the setup process below to use this feature:

1. Access the tag manager - Firstly, access the tag manager by going into one of your NowSignage projects and clicking 'tag manager' in the left sidebar of the platform:

2. Create your targeted tags - In the tag manager click into 'Targeted Tags', then in the 'add new targeted tag' box, type in the name of the tag you wish to create and click 'add'. You can create as many targeted tags as you need, the example below is using location based tags, however you could call them whatever you like:

3. Assign your targeted tags to your screens -  Now scroll down and you can start adding your targeted tags to your screens. To do this, search for and select the screens you wish to apply the tag to, then click 'apply tags':

Then click the tags on the left which you wish to add to your screens and click the 'add tags' button to save the update:

You can also follow the same method as above to remove tags if you find the screens and click the 'remove tags' button.

4. Create your 'master' playlist

Go into the playlist tab and create a new playlist. Once you have created this, you can start adding in your content in the usual way, however you will notice each time you add an item in, there is a new area to select a 'tag':

Click into this box and it will bring up a full list of your created tags. Click on the tags you wish to assign to this item (you can select multiple tags). This will then only send that item to the screens which contain that tag (in the example above, the item will only download to the tagged 'Manchester' screens).

Once you are happy with this, click 'add to playlist' and the item will be added with the associated tag. You can then hover over the items in the playlist and it will let you know which tags are applied to each item: 

Please note - If you have some generic content you wish to send to every single screen, please leave the tag area blank and this will download to all screens.

5. Create your 'master' schedule

Go into the schedules tab and create a new schedule for all of your screens. Once this is created, add your playlist to the schedule in the usual way and save the changes:

6. Apply your schedule to your screens

To apply this new schedule your screens, go into the screens tab, then click into 'screen actions' then 'update schedules for multiple screens'. You can then filter and apply this schedule to as many screens as you wish:

Now select the schedule you wish to apply to the screens, a start date, then click 'apply schedule' to save the changes. You have now set up targeted tagging.

Previewing your tagged playlists:

Once you have set this up, you can preview the exact running order of your content on a screen by screen basis. The preview feature will take tags into consideration. To access this simply go into the playlist you want to preview, then select the preview 'eye' icon:

Once you are in the preview area, on the left select the playlist you wish to preview, then the screen you wish to preview:

This this takes into consideration any tags which have been applied to the screen and the assets in the playlist. In the example above, the master playlist is sending 'a2' (which is untagged) and '2' (which has the Manchester tag) to the Manchester screens, this will be the exact behaviour on the live screen in terms of what content will be displaying.

Another example below when previewing the 'Naples' tagged screens: